I’m going to say something that may surprise a lot of you: just because you are in the retail business does not mean you have to sell your products online.
Sure, you’ll still need a web presence. But selling your products via the web is a whole other animal.
So how do you know if its time for you to start selling your products online?
Ultimately, this is a decision only you can make. However, I can give you the tools to aid in making a good decision.