In today’s world of instant news, messages, and other communication, many people think that getting to the top of Google in a day, week, or month is a given. And thanks to TV and movies, most people think anything they want to happen via computer is possible and will happen immediately.
Instant is just the magic of Hollywood. It’s not possible.
Fast usually isn’t a good idea if you are going for longevity.
There are people claiming they can get you to the top of Google. And you can not only be number one, but they can get you there fast.
The Internet is like everything else in life: if it sounds too good to be true, it probably is. When someone tells you they have the secrets to doing business online, there’s no secret, it’s just some knowledge you don’t currently have.
People making those claims are usually lying or using tactics that can eventually get you booted from search engines. Even the biggest companies are not immune. Recently, Google hurt JCPenney’s rankings for trying to game the system.
When examining some SEO (search engine optimization) companies claims, simple logic tells us if they are full of it or not. If they tell you you’ll be #1, remember that they are telling this to everyone, including your competitors. And there’s only room for one site at the top. You can’t all be number 1.
Ok, so let’s say you passed up the company claiming everyone will be #1 and are instead going with one that says it will get you on the first page. Which sounds a little more reasonable, doesn’t it?
Here’s what you should be asking them:
- How much will it cost? (The first page isn’t cheap.)
- How long will it take? (Fast means they are gaming the system. This could be bad for you. One day or less, maybe even a week…I haven’t seen anything that convinces me that is possible.)
- How long will they maintain you there? (They may guarantee you’ll be on page 1, but it may be for all of 1 week, or day, or an hour. Holding you there indefinitely is going to cost you a fair bit. So don’t believe it if the price is less than 4 or 5 digits. Probably 5.)
- Most importantly: what steps are they taking to get you there?
When they tell you what steps they’ll take to get you there, be on the lookout for Black Hat SEO (See my post on Black Hat SEO: What Is It and Am I Doing It?). While Black Hat SEO is not illegal, it is against the Terms of Service of many search engines. And yes, it is very fast money. But as with all unethical activities bringing quick money, you do so at your own risk. There is the very real chance you can be booted out of search engines. And then you’ll have to spend weeks and months petitioning to get back in.
And of course, if the company refuses to tell you what they’ll do for you to get you listed, run. There is no “secret to Internet marketing”. That is utter nonsense. Don’t believe it. Just take your money and walk away.
The reality is that unless you’ve come up with something so original or amazing that it goes viral, it is probably going to take you months, or maybe even a year to get decent rankings. It all depends on how much time and/or money you have to devote to improving your rankings. While it is not necessarily technical, it is time-consuming, which is why many people hire SEO firms to do the work for them. If you have a new website, remember that your competitors have already been doing this for years. You’ve got some catching up to do! You may feel frustrated at the pacing, but hang in there. Slow and steady growth can be a good thing.
Related Posts and Pages: