Recently, thanks to an excellent web design and development email list I’m on, Wise-Women, I was offered a chance to review a book for Packt Publishing. It’s been a while since I’ve written about a book here, and we seem to be on a WordPress and SEO kick here lately, so this seems like good timing.
The book is one of several Packt Publishing is promoting and offering discounts on. WordPress 3 Search Engine Optimization is among them. They are also offering a discount of 5 open source e-books for $45/£27/€31 . I intend to give a more developer-centric review soon at a new web design and developer site I’m working on, Coding in Context. (Yes, that new site/blog will be aimed at web developers and designers. It doesn’t have much there yet, but I’m working on it.)
As I’ve gone through the book, I haven’t seen anything that sets off any of my alarms (a common concern with respect to wanting to avoid Black Hat SEO). In fact, the author specifically recommends avoiding Black Hat techniques. He’s got a whole chapter devoted to that. Excellent!
There is a lot in this book that is not WordPress specific. A lot. There is so much SEO information in this book that you can get it for learning search engine optimization alone. So yes, it says it’s for WordPress, but given the tools you are handed it makes a decent standalone SEO book.
The preface says the book is written for anyone using WordPress. I think there are small sections that get too technical for the average reader, but most of the book is not especially technical. So for those of you that do not code your own sites, if your eyes glaze over and you see “blah blah website blah blah Google”, just get to the next section and you’ll find the next useful thing. I’ve caught one thing they tell you how to do manually, that is easily accomplished with a plugin. But just remember: a lot of what you want to accomplish is probably easily done via a plugin, provided it is compatible with your theme and version of WordPress.
There are a lot of useful websites listed throughout this book. There are two appendixes that list two of my favorite things. Appendix A lists helpful WordPress plugins (and many of my personal favorites are there, I’ll cover those next week). Appendix B lists a number of other SEO resources, and some old favorites of mine are there too, plus a few I hadn’t seen before.
So if you’re looking for a good SEO book (either print, or e-book) WordPress 3 Search Engine Optimization gets my stamp of approval. I like what I’ve seen.