Marketing

Foursquare is Great for Local Businesses

Marketing

If you are a brick and mortar store with a physical presence, you need to get to know Foursquare. When it first came out, I had friends using it and I eyeballed it and that was about it. While I … Continue reading

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The Impact of Advertising on Search Engine Rankings and Website Visitors

Marketing

Google has made another change to how its search engine works. If you own a website, it’s good to be aware that all search engines make changes like this regularly. They don’t always tell us when they’ve done it though, … Continue reading

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Better Blogging With WordPress: 12 Tips to Improve Your Visitor’s Experience

Blogging

While the focus is on WordPress blogs, this can apply to other types of blogs too like Moveable Type and Blogspot. There are a number of mistakes I see bloggers make. I’ve made them too. I’ve got 12 tips to … Continue reading

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Google’s Panda Update

e-Business

Google has been making some changes. They tend to periodically tweak their algorithm (math that determines how their software delivers their search engine results). The biggest one lately has been named “Panda” (or some people call it the farmer update). … Continue reading

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B2B Email Newsletter Marketing Don’ts and the CAN-SPAM Act

Email

I wrote an article not long ago about the CAN-SPAM Act and email newsletter marketing. It primarily touched on the most common mistakes in email marketing legal compliance. Also, much of what was addressed had more to do with business-to-consumer … Continue reading

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To The Top of Google in a Day/Week/Month

Marketing

In today’s world of instant news, messages, and other communication, many people think that getting to the top of Google in a day, week, or month is a given. And thanks to TV and movies, most people think anything they … Continue reading

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Responsible Email Newsletter Marketing: Common Mistakes and The CAN-SPAM Act

Email

I periodically see confusion as to what is legal when it comes to email newsletters. Even when people are reading the actual CAN-SPAM Act. I’m not going to cover every part of it. I’m going to address the most common … Continue reading

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What are Inbound Links or Backlinks?

Marketing

Backlinks and inbound links are two words meaning the same thing. Both of these are links from other websites to yours. This is one of many factors that impact where you show up in search engine results, and probably the … Continue reading

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I Want a Professional Website

Marketing

I am on a great web designer’s email discussion list. Recently, someone acquired a new client and they were trying to determine a look and feel for the new site. They asked the following: “Do professionals need to keep their … Continue reading

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Blogging Pitfalls: Blog at Your Own Risk

Blogging

Last week I wrote The Single Best Thing You Can Do For Your Website’s Traffic. A few days later, my husband, Jonathan “Skippy” Schwarz of Skippy’s List made an effort at using that bit of information in his post Skippy … Continue reading

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The Single Best Thing You Can Do For Your Website’s Traffic

Marketing

I’ve said it before and I’ll say it again: the single best thing you can do to drive traffic to your site is to give people a reason to want to link to your site. Your website, on it’s own, … Continue reading

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Is Your Website Ready for Black Friday/Cyber Monday/December?

e-Business

Ah, it’s that time of year. When retail stores start pulling out Halloween goodies and stuff for every holiday from here to December 31st. If your business is typically impacted heavily by Thanksgiving and December holiday shopping, don’t forget to … Continue reading

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Black Hat SEO: What Is It and Am I Doing It?

Marketing

SEO (search engine optimization) typically falls into two categories: black hat or white hat. If you think of bad guys and good guys in the old western movies, you’ve got the general idea. As with any time someone chooses to … Continue reading

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10 Reasons You Want A Facebook Business Page (The One With the Like Button)

Marketing

I see a lot of businesses and nonprofits on Facebook. But not all of them get the account with the Like button. Why? From what I’ve seen, it’s usually a lack of understanding of how to make those pages. So … Continue reading

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A Frank Talk About Twitter for Business and Nonprofit

Marketing

Last week I wrote 15 tips for Twitter for business and nonprofit. It occurs to me that even before addressing how to use it, we should have a talk about what to expect and what is realistic when it comes … Continue reading

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Twitter Do’s and Don’ts for Business and Nonprofits

Marketing

New to Twitter and still not sure what to do about it? Are you staring at the screen thinking, “I don’t get it”? Here are 15 tips to help you get more out of Twitter, especially if you are tweeting … Continue reading

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