Marketing

Foursquare is Great for Local Businesses

Marketing

If you are a brick and mortar store with a physical presence, you need to get to know Foursquare. When it first came out, I had friends using it and I eyeballed it and that was about it. While I … Continue reading

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The Impact of Advertising on Search Engine Rankings and Website Visitors

Marketing

Google has made another change to how its search engine works. If you own a website, it’s good to be aware that all search engines make changes like this regularly. They don’t always tell us when they’ve done it though, … Continue reading

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B2B Email Newsletter Marketing Don’ts and the CAN-SPAM Act

Email

I wrote an article not long ago about the CAN-SPAM Act and email newsletter marketing. It primarily touched on the most common mistakes in email marketing legal compliance. Also, much of what was addressed had more to do with business-to-consumer … Continue reading

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To The Top of Google in a Day/Week/Month

Marketing

In today’s world of instant news, messages, and other communication, many people think that getting to the top of Google in a day, week, or month is a given. And thanks to TV and movies, most people think anything they … Continue reading

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Responsible Email Newsletter Marketing: Common Mistakes and The CAN-SPAM Act

Email

I periodically see confusion as to what is legal when it comes to email newsletters. Even when people are reading the actual CAN-SPAM Act. I’m not going to cover every part of it. I’m going to address the most common … Continue reading

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What are Inbound Links or Backlinks?

Marketing

Backlinks and inbound links are two words meaning the same thing. Both of these are links from other websites to yours. This is one of many factors that impact where you show up in search engine results, and probably the … Continue reading

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I Want a Professional Website

Marketing

I am on a great web designer’s email discussion list. Recently, someone acquired a new client and they were trying to determine a look and feel for the new site. They asked the following: “Do professionals need to keep their … Continue reading

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The Single Best Thing You Can Do For Your Website’s Traffic

Marketing

I’ve said it before and I’ll say it again: the single best thing you can do to drive traffic to your site is to give people a reason to want to link to your site. Your website, on it’s own, … Continue reading

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Black Hat SEO: What Is It and Am I Doing It?

Marketing

SEO (search engine optimization) typically falls into two categories: black hat or white hat. If you think of bad guys and good guys in the old western movies, you’ve got the general idea. As with any time someone chooses to … Continue reading

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10 Reasons You Want A Facebook Business Page (The One With the Like Button)

Marketing

I see a lot of businesses and nonprofits on Facebook. But not all of them get the account with the Like button. Why? From what I’ve seen, it’s usually a lack of understanding of how to make those pages. So … Continue reading

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A Frank Talk About Twitter for Business and Nonprofit

Marketing

Last week I wrote 15 tips for Twitter for business and nonprofit. It occurs to me that even before addressing how to use it, we should have a talk about what to expect and what is realistic when it comes … Continue reading

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Twitter Do’s and Don’ts for Business and Nonprofits

Marketing

New to Twitter and still not sure what to do about it? Are you staring at the screen thinking, “I don’t get it”? Here are 15 tips to help you get more out of Twitter, especially if you are tweeting … Continue reading

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Search Engine Basics: Three Things All Site Owners Should Know

Marketing

People build a lot of mystique into search engine rankings. They like to pretend that there is a big secret to how this works. There is only one secret: search engines don’t tell us all criteria they use to rank … Continue reading

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How to Create Facebook Business/Fan Pages and Group Pages

Marketing

After helping 5 people through this process in the past few months, I realize it is time to make a post on the subject. Let’s face it: Facebook has a confusing interface. It’s easy to get lost on their site. … Continue reading

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10 Steps for Improving Google Ranking

Marketing

Some people don’t have the time to work on improving their sites search engine rankings and attracting more customers, so they hire me. Some people don’t have the money to hire me but have the time and want to do … Continue reading

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Wanna Kill Your Business? Buy An Email List

Email

A lot of individuals are taken in by the hype surrounding email marketing. The websites look great, the results sound promising. I’ll say it before and I’ll say it again: “if it sounds too good to be true, then it … Continue reading

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