SEO

The Impact of Advertising on Search Engine Rankings and Website Visitors

Marketing

Google has made another change to how its search engine works. If you own a website, it’s good to be aware that all search engines make changes like this regularly. They don’t always tell us when they’ve done it though, … Continue reading

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Book Review: WordPress 3 Search Engine Optimization

Blogging

Recently, thanks to an excellent web design and development email list I’m on, Wise-Women, I was offered a chance to review a book for Packt Publishing. It’s been a while since I’ve written about a book here, and we seem … Continue reading

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Google’s Panda Update

e-Business

Google has been making some changes. They tend to periodically tweak their algorithm (math that determines how their software delivers their search engine results). The biggest one lately has been named “Panda” (or some people call it the farmer update). … Continue reading

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To The Top of Google in a Day/Week/Month

Marketing

In today’s world of instant news, messages, and other communication, many people think that getting to the top of Google in a day, week, or month is a given. And thanks to TV and movies, most people think anything they … Continue reading

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What are Inbound Links or Backlinks?

Marketing

Backlinks and inbound links are two words meaning the same thing. Both of these are links from other websites to yours. This is one of many factors that impact where you show up in search engine results, and probably the … Continue reading

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Blogging Pitfalls: Blog at Your Own Risk

Blogging

Last week I wrote The Single Best Thing You Can Do For Your Website’s Traffic. A few days later, my husband, Jonathan “Skippy” Schwarz of Skippy’s List made an effort at using that bit of information in his post Skippy … Continue reading

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The Single Best Thing You Can Do For Your Website’s Traffic

Marketing

I’ve said it before and I’ll say it again: the single best thing you can do to drive traffic to your site is to give people a reason to want to link to your site. Your website, on it’s own, … Continue reading

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Black Hat SEO: What Is It and Am I Doing It?

Marketing

SEO (search engine optimization) typically falls into two categories: black hat or white hat. If you think of bad guys and good guys in the old western movies, you’ve got the general idea. As with any time someone chooses to … Continue reading

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You Must Be Joking: The Malicious Cookie Myth

Internet

Last night, my dad sent me a link to an article online. Because he’s got 2 kids that work heavily with technology (my brother is an IT professional), he’s informed enough to know to check with us before taking what … Continue reading

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The Realities of Making Money on the Web

e-Business

The following is an article I wrote for another publication a while back. I’d like to re-post it here to help those who follow this blog. I’ve edited it a bit to be specific to this audience. I’ve been a … Continue reading

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Search Engine Basics: Three Things All Site Owners Should Know

Marketing

People build a lot of mystique into search engine rankings. They like to pretend that there is a big secret to how this works. There is only one secret: search engines don’t tell us all criteria they use to rank … Continue reading

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10 Steps for Improving Google Ranking

Marketing

Some people don’t have the time to work on improving their sites search engine rankings and attracting more customers, so they hire me. Some people don’t have the money to hire me but have the time and want to do … Continue reading

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Google and SEO: From the Horse’s Mouth

SEO

A while back I wrote an article on How to Stay on Google’s Good Side. That post addressed guidelines for your website to help placement in Google. Next, how about some SEO-specific information?

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How To Stay On Google’s Good Side

Myths

There is a lot of information and misinformation out there about SEO (Search Engine Optimization). There are companies and individuals claiming to be experts that give advice and do things for clients that will hurt more than help. And remember: … Continue reading

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