I recommend using a WordPress SEO plugin, such as the WordPress SEO by Yoast plugin. These instructions are for that plugin, but most SEO plugins work very similarly.
You’ll want a title and description on every page and post in your site. Any page or post that needs a title and description, you begin by opening that page or post.
So log into your WordPress account, then (if it is a page) go to Pages > All Pages. The click the page you want to edit.
Your title is the title of the page. If you are using the Yoast SEO plugin, you can click the Generate SEO Title button. This may not be as helpful in some cases. If you need to manually type in the information, the format should be “page name” – “business/organization name”. Or you can use “|” to separate information such as: About Us | GeekArtist Web Solutions, LLC.
If you have a page that is a subpage of another section of your site, then you’ll want a 3rd set of information. For example, I may have several pages in the About Us section. So a format for the subpage titles could read: Meet the Staff | About Us | GeekArtist Web Solutions, LLC. Clicking the “generate SEO title” button won’t add in the parent category of the page, so I have to type that in manually.
In the Meta Description box, you will write a description of the page itself. This is also a good place to insert keywords people may type into a search engine. For example, for my About Us page, I could write: About GeekArtist Web Solutions, LLC, a web design and development firm that also provides web hosting and other sites services, located in the Dallas, Texas (TX) area. That’s a pretty darn keyword rich description right there.
When you are done, make sure you remember to click the update button on the top right so the information is saved.
Posted in: WordPress