Google’s Panda Update

e-Business

Google has been making some changes. They tend to periodically tweak their algorithm (math that determines how their software delivers their search engine results). The biggest one lately has been named “Panda” (or some people call it the farmer update). … Continue reading

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What is WordPress?

Blogging

WordPress is open source (free) software used to run websites. Most people think of it as blogging software, but it does so much more. We can set up shopping carts, special members-only areas, image galleries, contact forms, or just use … Continue reading

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What is a Cross-Platform Website and Why Does It Matter to Me?

Accessibility

I bet you figured that since you have a website, it probably works fine on all devices. But have you checked? And where and how would you? A knowledgeable web developer will try and create sites that are cross-platform. In … Continue reading

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B2B Email Newsletter Marketing Don’ts and the CAN-SPAM Act

Email

I wrote an article not long ago about the CAN-SPAM Act and email newsletter marketing. It primarily touched on the most common mistakes in email marketing legal compliance. Also, much of what was addressed had more to do with business-to-consumer … Continue reading

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Upgrading Browsers

Usability

This post is written in honor of Internet Explorer 9 being released yesterday. Something web designers have great hope for. Granted, we always have those hopes. And they are always dashed. Each version of IE, we’re promised something that is … Continue reading

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Your Role As a Website Owner

e-Business

Many people tend to feel a little lost when it comes to being a website owner. They don’t know what to do. They may feel overwhelmed. They may feel completely out of their element. So what do you do as … Continue reading

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To The Top of Google in a Day/Week/Month

Marketing

In today’s world of instant news, messages, and other communication, many people think that getting to the top of Google in a day, week, or month is a given. And thanks to TV and movies, most people think anything they … Continue reading

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Responsible Email Newsletter Marketing: Common Mistakes and The CAN-SPAM Act

Email

I periodically see confusion as to what is legal when it comes to email newsletters. Even when people are reading the actual CAN-SPAM Act. I’m not going to cover every part of it. I’m going to address the most common … Continue reading

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What are Inbound Links or Backlinks?

Marketing

Backlinks and inbound links are two words meaning the same thing. Both of these are links from other websites to yours. This is one of many factors that impact where you show up in search engine results, and probably the … Continue reading

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What is Usability for Websites?

Usability

I can give you the detailed definition of web usability, but in a nutshell, it all boils down to how easy it is for people to use your website. (A great, non-technical and quick read is Jakob Nielsen’s Usability 101: … Continue reading

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I Want a Professional Website

Marketing

I am on a great web designer’s email discussion list. Recently, someone acquired a new client and they were trying to determine a look and feel for the new site. They asked the following: “Do professionals need to keep their … Continue reading

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Blogging Pitfalls: Blog at Your Own Risk

Blogging

Last week I wrote The Single Best Thing You Can Do For Your Website’s Traffic. A few days later, my husband, Jonathan “Skippy” Schwarz of Skippy’s List made an effort at using that bit of information in his post Skippy … Continue reading

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The Single Best Thing You Can Do For Your Website’s Traffic

Marketing

I’ve said it before and I’ll say it again: the single best thing you can do to drive traffic to your site is to give people a reason to want to link to your site. Your website, on it’s own, … Continue reading

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Is Your Website Ready for Black Friday/Cyber Monday/December?

e-Business

Ah, it’s that time of year. When retail stores start pulling out Halloween goodies and stuff for every holiday from here to December 31st. If your business is typically impacted heavily by Thanksgiving and December holiday shopping, don’t forget to … Continue reading

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Do You Have A Mobile Ready Website?

Technology

A lot of website owners, and even some web designers, ignore a very important demographic: the mobile user. How user-friendly is your site to those viewing from mobile devices? For those who don’t have a phone or other handheld that … Continue reading

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It’s Still YOUR website! Or Is It?

Law

In the 10 years I’ve been designing websites, I’ve seen good, bad, and ugly situations when it comes to website ownership. Today, we’re going to talk about the ugly. When I take on a new web design client, one of … Continue reading

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