If you are a brick and mortar store with a physical presence, you need to get to know Foursquare. When it first came out, I had friends using it and I eyeballed it and that was about it. While I could see uses for business, I wasn’t sure if it would take off enough to make it worthwhile. Foursquare has taken off and is a big deal. I’ve been using it for personal checkins for the past year. If you have a business presence (a physical store) then this post is for you.
What is Foursquare and why do you want it?
Foursquare is a mobile-based social networking game that encourages people to get out more and visit their favorite places. People are also encouraged to get out with their friends, as there is an option for users to check into places using an app, with other people they are at a location with.
Users download an app to their phone, add friends to their Foursquare account, and each time they check in, they get points and earn badges. People playing can see what their friends are up to, compare rankings, and also some individuals use it as a way to see what their friends are up to and head over to join them at the location they’ve checked in at.
- It’s another quality link for SEO.
- Other people see when someone has checked into your place of business. This is more exposure for your business.
- You can give discounts for people who become Mayor of your location (Mayors have the most checkins). People love getting mayor awards and for some locations, will compete fiercely to get and keep their mayorship. This means more sales for your business.
- You can share updates on Foursquare announcing sales and other special events at your location.
To get your business listed, check out the FourSquare website for businesses.
They have a “Claim Your Business” page (your business may already be listed there due to your customer check-ins). Otherwise, you have the ability to add your business through a personal account. Just create one (free) and set to work.
There are many articles online for FourSquare business best practices.
Set it up and happy Foursquaring!
Got questions about it? Have any experiences to share? I’d love to hear them!