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The Impact of Advertising on Search Engine Rankings and Website Visitors

Google has made another change to how its search engine works. If you own a website, it’s good to be aware that all search engines make changes like this regularly. They don’t always tell us when they’ve done it though, or what they’ve done, or what will be affected. This is one of the times they’ve told us.

If you haven’t subscribed to Google’s Official Search blog “Insider Search”, point your RSS feeds there now. (If you aren’t sure what an RSS feed, you can learn what an RSS feed is here.)

For most of you who have ads located at the upper areas of your site, this is probably not an issue. Google has made this change primarily to impact sites that are almost nothing but ads. You’ve probably seen them before: you click a search result on Google and end up on a page that has a ton of advertising and nothing looked like what Google said it was.

If you do have a site that is more advertising that useful content, or are considering it, rethink it. You’re considered a spammer by search engines. You think this is going to be fast cash, but a web page …

What’s a Secure Certificate?

Why do I need a secure certificate?

I don’t know how else to start this off, so I’ll keep it simple: if your website has a login, you need a secure certificate.

Which has you asking, “what the heck is that?”.

Think of it like a lock that keeps people out of your house. It may not stop someone with a lockpick who knows what they are doing (very rare), but it means you aren’t leaving the front door unlocked for anyone that wanders by testing for unlocked front doors.

A secure certificate is used to create something called a Secure Socket Layer, or SSL. Maybe SSL sounds familiar? You may have seen SSL in action and didn’t know there was a word for it.

Look at your address bar. See this?

The only real difference is the “s” at the end of “http”. So instead of “http”, we now have “https”, which means the page is now using SSL (Secure Socket Layer).

Sometimes, you’ll see a picture of a padlock, or the color green and a padlock, as above. What you see varies from one browser to another.

This means that information you send online is not out in …

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5 Signs of a good speaker

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Donec interdum felis fringilla posuere pellentesque. Duis elementum blandit justo, eget tincidunt diam sollicitudin sed. Nulla hendrerit tempor nisi non feugiat. Curabitur a auctor nisl. Sed sagittis purus ac felis venenatis, at sagittis ante suscipit. Nulla

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Donec interdum felis fringilla posuere pellentesque. Duis elementum blandit justo, eget tincidunt diam sollicitudin sed. Nulla hendrerit tempor nisi non feugiat. Curabitur a auctor nisl. Sed sagittis purus ac felis venenatis, at sagittis ante suscipit. Nulla lacinia

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Becoming a great conversationalist

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